There's A Beer For That - Industry Wide Generic Beer Campaign
CAMRA has supported the Let There Be Beer (LTBB) campaign since it was launched in the summer on 2013. In November 2014 this campaign evolved into There's A Beer For That, a £10m campaign that will get people thinking differently about beer.
There's A Beer For That is a generic beer campaign, backed by the newly-formed Britain's Beer Alliance. CAMRA's role is to make sure this campaign continues to include real ale in its marketing and communications.
The campaign will focus on three core aspects of the beers available in the UK today -
It will show that there is a style of beer to suit a wide variety of people and occasions, encouraging consumers to discover their perfect beer.
The first stage of the campaign is a national television advertising campaign, directed by acclaimed director Michael Winterbottom. The two adverts and a short making of documentary can be viewed below.
There's A Beer For That TV Advert (30 Seconds)
There's A Beer For That TV Advert (60 Seconds)
Behind the Scenes
Social & Digital '#BeerMatch'
The TV advert will be complemented by a special twitter tool that will provide users of #BeerMatch to instantly receive a recommendation for a beer to accompany their lunchtime or evening meal.
Plenty more is planned for this campaign, so watch this space.