CAMRA launches first ever online beer tasting in a pub to encourage more people to try Real Ale
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Press Release
A Pint of Twitter Please!
Issued: Friday March 26th 2010
Status: For immediate use
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CAMRA launches first ever online beer tasting in a pub to encourage more people to try Real Ale
In celebration of National Cask Ale Week (March 29th- April 5th), CAMRA, the Campaign for Real Ale, with the expert guidance of beer writer Roger Protz, will host the first ever online beer tasting in a pub using the social media tool Twitter.
Using Twitter, CAMRA has created 'RealAleLive', a dedicated feed for online beer tastings held in pubs. On Monday March 29th from 7:30pm, CAMRA's ‘RealAleLive' will stage its first ever tasting for people sitting in pubs across Britain.
CAMRA hopes the tasting will make it simple for real ale lovers to introduce their friends to real ale whilst participating in a groundbreaking new style of beer tastings.
All pub-goers have to do is add 'RealAleLive' to their follower list on Twitter by visiting www.twitter.com/realalelive. Pub-goers can then follow Roger's Protz's comments on the real ales and discuss what they like or dislike about the beers. CAMRA will allow participants the opportunity to ask Roger Protz questions on each of the beers and their respective breweries.
CAMRA has selected 5 popular draught real ales in advance, which are available in a number of pubs across the UK. This is to ensure that as many people as possible are able to participate from the comfort of their local pub.
The real ales that have been selected and the running order for the event are as follows:
- 7:30pm - Fuller's (London), Discovery
- 7:45pm - Fuller's (London), London Pride
- 8:00pm - Short Break
- 8:15pm - Wells and Young's (Bedford), Bombardier
- 8:30pm - Young's (Bedford), Special
- 8:45pm - Hall and Woodhouse (Dorset), Tanglefoot
Tony Jerome, CAMRA Marketing Manager said:
‘The ‘RealAleLive' Twitter tasting is a new way to make trying real ale fun and interactive. CAMRA has seen a huge growth in the number of men and women trying real ale over the last 12 months and believes that ‘RealAleLive' will encourage even more people to give it a try at the beginning of National Cask Ale Week. If it is a success then perhaps brewers can copy the format and do their own Twitter tastings in the future to help grow this sector.
‘There are now more than 2,500 real ales in Britain brewed by more than 700 breweries. ‘RealAleLive' will be sampling a range of beers that are different in taste, colour, style and strength. With this in mind, we hope participants find a real ale to suit their taste buds and continue to support Britain's historic brewing industry.'
ENDS
Notes to Editors:
More information about ‘RealAleLive' can be found on the CAMRA website at www.camra.org.uk/realalelive
In order to participate, pub goers will need access to the internet on their mobile phone, or on their laptop if their local pub has internet access.
To sign up to ‘RealAleLive', please visit: www.twitter.com/realalelive
For further information:
CAMRA's Press Office - 01727 798443
National Cask Ale Week - www.caskaleweek.co.uk
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