CAMRA condemns Tetley's cask transfer move
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Press Release
CAMRA condemns Tetley's cask transfer move
Issued: Tuesday March 2nd 2010
Status: For immediate use
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CAMRA, the Campaign for Real Ale, has today expressed its discontent at the move by Carlsberg UK to ship its iconic Tetley's cask brand from its Yorkshire heartland to Marston's of Wolverhampton.
Since the announcement to shut the historic Hunslet site in Leeds was made in November 2008, CAMRA has attacked Carlsberg UK, owner of the Tetley's Leeds site, for failing to promote Tetley's beers at a time of increasing consumer interest for real ale.
As part of a national campaign, CAMRA has previously written to Carlsberg UK, offering ways to keep Tetley's cask brands brewed in the city of Leeds, and has seen mass support for its ‘Save Tetley's' campaign, launched at the Great British Beer Festival in August 2009.
Bob Stukins, CAMRA Vice-Chairman, and Yorkshire resident, said:
‘Carlsberg don't do geography lessons, but if they did (….?), they'd clearly realise the impact this move will have on the pub-going community in Yorkshire.
‘It's unbelievable to think that a long-standing global brewer would make this move at a time when the real ale industry is enjoying year on year growth, and CAMRA's annual research is showing a steep increase in the number of consumers trying real ale for the first time.
‘While it is comforting to know that Tetley's iconic cask brand will continue to be brewed by an experienced party, it is difficult to comprehend how this latest move will be received positively by pub-goers when this historic brand is stripped of its provenance and tradition in 2011 and shipped over 100 miles away from its Yorkshire heartland.'
ENDS
For further information:
CAMRA Press Office, 01727 798443
Bob Stukins, CAMRA Vice Chairman, 07788 641294
Mick Moss, CAMRA Yorkshire Regional Director, 07885 345796
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