CAMRA Job Opportunities

Thank you for your interest in working for CAMRA.

The Campaign for Real Ale is an independent, volunteer-led not for profit consumer group with 186,000 members. We are a powerful champion for beer drinkers and pub-goers on issues as diverse as tax on beer, competition in the beer and pub industry and protecting the future of pubs as essential community amenities and part of the British way of life. We have thousands of volunteers within 200 local branches who work tirelessly to further our aims. Our dedicated volunteers run 200 beer festivals every year, including our flagship event, the Great British Beer Festival in London and we publish various leading books about beer and pubs including the market-leading Good Beer Guide.


Senior Events Manager


Full Time

Closing Date: 28 Sep 2017 - 00:00:00

Location: St Albans, Hertfordshire – 18 minutes by train from London, St Pancras

Salary: Circa 45k depending on experience

Benefits: Contributory pension scheme, 32 days annual leave including statutory days, additional Christmas closure days, health care and staff reward schemes

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About CAMRA:

About CAMRA:


CAMRA is a not-for-profit consumer group with over 180,000 members that has been operating since 1971. Our vision is to have quality real ale and thriving pubs in every community. We are a volunteer-led organisation, with a small, enthusiastic and committed staff team of almost 50 people working at our head office in St. Albans where this role will be based.

  • We are independent and our policies and campaigning objectives are set by our membership.
  • CAMRA's decision-making process is wholly independent of any commercial companies or other organisations.
  • We are not-for-profit and all proceeds are put back into achieving our campaigning objectives.
  • We are consumers. We have no commercial interests in pub or brewery ownership or management.
  • We are non-party political.

Job Details:

Working with the Chief Commercial Officer to provide input to and lead the ongoing review and development CAMRA's Event /Festival Strategy, and the performance of the Events Team. 

Key Responsibilities:


  • Responsible for the ongoing review and development of the CAMRA Festivals Strategy 
  • Support, drive and influence the development and continuous improvement of the ‘Great British Beer Festival' brand proposition, drawing on  knowledge of  both customer and market needs
  • Play a leading role in the creation of new events, working with relevant volunteers
  • By applying market insight, identify new opportunities and develop ideas and concepts into commercially viable events-related ventures
  • Develop partnerships to enable CAMRA's presence at a wide range of events, existing and new, mitigating risks to the Campaign
  • Provide support, drawing upon your professional knowledge and experience of events, to CAMRA branches' festival organisers
  • Develop the ‘Great British Beer Festival' 3rd party proposition/partnership (e.g. sponsorship/brewery bars) to decrease CAMRA's exposure 

Event Delivery

  • Working with relevant volunteers, develop and own the end-to-end project plan of income-generating events, ensuring these are delivered on-time and to budget. 
  • Execute the Events business plan and align the team to deliver relevant KPIs
  • Lead all CAMRA Staff Events project meetings
  • Develop sales plans for sponsorship and ticket sales
  • Ensure individual event marketing plans are sufficient to meet attendance targets
  • Work with the Membership, Trading and Campaigns teams to ensure CAMRA derives  maximum value from events
  • Develop low-level initiatives to enhance the experiential side of the Great British Beer Festival events, working in support of festival organisers and venue partners
  • Work with the Support Division teams to drive continuous improvement in the operational delivery of events
  • Oversee the CAMRA's presence at non-beer events, e.g. music/food shows/festivals, to drive both revenue and awareness of the Campaign

Stakeholder Management

  • Influence key stakeholders to help deliver a successful performance of the Events business
  • Work effectively with the Great British Beer Festivals' volunteer working groups, supporting them by listening, challenging, communicating clearly and persuasively, and by developing ideas
  • Manage relationships with sponsors and commercial partners
  • As a Commercial Division lead, work with your peers to ensure events are being leveraged effectively to meet our KPIs
  • Motivate and oversee the team delivering to these objectives, contributing to the overall achievement of the total Events revenue target

Person Specification:

Essential Criteria

  • Educated to degree level
  • Events management experience (operations/marketing/sales)
  • Experience of developing brand presence at 3rd party events
  • Experience of launching new events
  • Experience of managing a portfolio of events
  • Financial acumen to develop financially sound proposals
  • Excellent communication skills, both oral and written
  • Creative and able to see ideas through to completion
  • Ability to build rapport, support and influence CAMRA decision makers
  • Budget management experience

Preferred Criteria

  • Experience of working within a membership organisation
  • Experience of developing partnership proposals
  • Agency management (sponsorship or marketing)
  • Experience of managing a team 

Some weekend and evening work will be a requirement of this role for which time off in lieu will be given
How to apply:

How to apply:

To apply for this role please submit:

  • An up to date CV accompanied by a brief covering letter illustrating how you meet the requirements laid out in the Role Profile to; 
  • The Equal Opportunities form, which can be accessed at should also be completed and returned.

Closing Date for Applications: 28th September 2017

Interviews will be held on: 11th October 2017