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Press Releases


The Great British Beer Festival to introduce the ‘Ask Angela’ campaign this year

Press Release

For Immediate Release: 8 May 2018

The Great British Beer Festival to introduce the ‘Ask Angela' campaign this year

The Great British Beer Festival will introduce the ‘Ask Angela' campaign this year to help ensure the safety and comfort of its 50,000 visitors.

The campaign aims to assist festival-goers with escaping unsafe or uncomfortable situations by using a code to alert security and staff that some kind of assistance is needed. Visitors to the festival simply need to "Ask for Angela" at any of the onsite bars or festival stewards, who can then help that person in a discreet manner.

The initiative originated in Lincolnshire, but has received global attention for helping people who feel unsafe on dates in pubs, festivals and other venues across the country.

The Great British Beer Festival is one of the biggest, most exciting and well-known events in the beer and cider world. It takes place this year between 7-11 August at Olympia London. To publicise the initiative, the festival will place informational posters in the bathrooms and around the venue and inform visitors through its website and onsite programme guide. All festival volunteers will be briefed on the campaign and in a position to help as required.

Catherine Tonry, Great British Beer Festival organiser said: "Safety is a priority at the Great British Beer Festival and at all CAMRA events and festivals. In the age of modern technology and internet dating, the ‘Ask Angela' campaign provides a safety net for anyone who may need help removing themselves from an uncomfortable or dangerous situation.

"Everyone who passes through the doors to the Great British Beer Festival should feel safe during their stay, and this is just another way that we're making sure that our visitors can enjoy their time safe in the knowledge that we will look after them if they need help."


For more information on the ‘Ask for Angela' campaign, please visit:

Media Contact:
CAMRA Press Office
01727 337863

About the Great British Beer Festival

The Great British Beer Festival is one of the biggest, most exciting and well-known events in the beer and cider world. Organised by the Campaign for Real Ale (CAMRA) and run almost

entirely by volunteers, it brings hundreds of real ales, international beers and real ciders and perries under the iconic Olympia roof. Tickets can be purchased online: The festival opening times are: 7th August – 12 noon-5pm (Trade Session) ,7th August – 5pm-10:30pm (Public Session), 8th August – 12 noon-10:30pm, 9th August – 12 noon-10:30pm, 10th August – 12 noon-10:30pm, 11th August – 11am-7:00pm, with last admission half an hour before close.


CAMRA is an independent, voluntary organisation which campaigns for real ale, cider and perry as well as protecting and promoting community pubs and clubs and fighting for consumer rights. We have over 190,000 members across the country who work to champion beer and cider drinkers as well as pub and club goers.