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Alcohol-free beer to debut at the Great British Beer Festival

Press Release

29 May 2018

Alcohol-free beer to debut at the Great British Beer Festival

 

 

The Great British Beer Festival will be offering an alcohol-free beer range for the very first time from the Dutch-based Braxzz Brewery.

The festival, which takes places from 7-11 August at Olympia London, is the premier destination for Britain's beer enthusiasts boasting nearly a thousand different beers, ciders, perries, fine wines and gins all under one roof. This however will be the first year that a non-alcoholic beer range will be available at the 41-year-old festival.

A recent newcomer to the alcohol-free and low-alcohol market, Braxzz Brewery has developed an alcohol-free IPA, Amber Ale and the world's very first alcohol-free porter at 0.0% ABV. Braxzz has ambitions to expand their range over the coming months, and visitors will have the chance to sample their core range throughout the festival week.

Catherine Tonry, organiser of the Great British Beer Festival, said: "We look forward to welcoming Braxzz to the Great British Beer Festival. Alcohol-free beer has become increasingly important in recent years and thankfully brewers have been keeping pace with consumer demands - there are now some fantastic innovations in the sector and a much wider range of styles and flavours than ever before. We are thrilled to provide an alcohol-free alternative to festival-goers who cannot, or choose not to drink."

Braxzz Brewery aims to improve variety in the low-alcohol and alcohol-free category by creating alcohol-free and low-alcohol drinks with zero compromise on taste. It was founded by a Dutch and British team, which includes a member of one of the best-known brewing families in the world, the Swinkels family.

James Leary of Braxzz said: "We are delighted to be attending the Great British Beer Festival for hopefully the first of many appearances. We hope to provide something different at the event and give another option to anybody who will not be drinking but still want to taste craft ale. Our range is set to improve and expand over the coming months and I look forward to being able to offer this category to visitors throughout the week."
 

Ends


More about Braxzz and their range of beers can be found at: www.braxzz.com

About the Great British Beer Festival

The Great British Beer Festival is one of the biggest, most exciting and well-known events in the beer and cider world. Organised by the Campaign for Real Ale (CAMRA) and run almost entirely by volunteers, it brings hundreds of real ales, international beers and real ciders and perries under the iconic Olympia roof. Tickets can be purchased online: http://gbbf.org.uk. The festival opening times are: 7th August – 12 noon-5pm (Trade Session) ,7th August – 5pm-10:30pm (Public Session), 8th August – 12 noon-10:30pm, 9th August – 12 noon-10:30pm, 10th August – 12 noon-10:30pm, 11th August – 11am-7:00pm, with last admission half an hour before close.

About CAMRA

CAMRA is an independent, voluntary organisation which campaigns for real ale, cider and perry as well as protecting and promoting community pubs and clubs and fighting for consumer rights. We have over 190,000 members across the country who work to champion beer and cider drinkers as well as pub and club goers.