Get Real Promotional Campaign

CAMRA launched a real ale promotional campaign in 2013 that carried the slogan Get Real with the following supportive slogans:

  • Real Ale, Real Variety

    Promotes the different styles and colours.

  • Real Ale, Real Choice

    Promotes the number of real ales on today's market and numbers of breweries brewing real ale.

  • Real Ale, Real Popular

    Promotes the increasing number of young people trying real ale.

  • Real Ale, Real Easy

    Promotes the Cyclops Beer Tasting Scheme.

CAMRA produced a range of posters and beer mats for pubs and beer festival to use to promote real ale and encourage more people to give the different styles a try.